Most investors do not have a marketing problem. They have a list problem. The same owner shows up on three lists, half the phone numbers are wrong, and nobody knows which sellers already got a mailer last month.
That mess costs real money. You pay to mail, skip trace and dial records that were never going to convert, and your cost per contract climbs while your team gets frustrated.
Real estate investing is competitive, and results depend heavily on how efficiently you manage your data and target motivated sellers. REISift is one of the better-known tools built for that job. In this review, we cover what REISift offers, how its pricing works, its key features, pros and cons, and how it compares to alternatives, so you can decide if it fits your operation.
Key points
- REISift is a data management platform that cleans, stacks and filters property lists so your marketing reaches the most motivated sellers. This REISift review covers whether it earns its fee.
- Core features include a task-based CRM, SiftMail direct mail, built-in skip tracing with DNC filtering, phone status tagging, USPS vacancy checks, list stacking, click-to-call, smart filters and Zapier integrations.
- REISift sells tiered plans that add users, filter presets and integrations as you move up. Pricing changes, so check REISift's pricing page before you buy.
- The main drawbacks: training is mostly video, and the broad feature set takes time to learn.
- REISift fits operators who already run multi-channel campaigns and need cleaner data. It does not replace your follow-up process.
What Is REISift?
REISift is a data management platform that helps real estate professionals manage records, track data and organize their marketing. It is especially useful for investors, wholesalers and agents who want to close more deals by cleaning up and filtering lists, targeting motivated sellers and using built-in skip tracing.
REISift was founded in 2019 and is headquartered in Fort Walton Beach, Florida, according to its Built In company profile. It has gained recognition among investors for helping teams stay organized and efficient.
Think of it as the layer between your raw lists and your outreach. Records come in from list providers, driving for dollars or past campaigns. REISift merges duplicates, tags what each record is (absentee, vacant, probate and so on) and tells you which owners show up on the most lists.
REISift Pricing: What the Plans Include
REISift pricing is tiered: each plan adds more users, saved filter presets and integrations. Prices and limits change, so confirm the current numbers on REISift's pricing page before you commit.
When we reviewed REISift, it offered three tiers:
- Essentials: Built for a solo investor. One user, three custom filter presets and a Zapier integration, plus USPS vacancy checks and multiple motivation filters.
- Professional: Built for scaling businesses. Everything in Essentials plus three users, eight presets and two integrations, a good fit for agents or smaller teams.
- Business: Built for teams. Unlimited presets, more integrations, phone support and marketing strategy reviews, aimed at larger operations.
Plan names, seat counts and prices have changed over time, so treat the list above as a guide to how the tiers are structured, not a quote. For the real cost, add what you will spend on skip tracing and mail on top of the subscription.
REISift Features
REISift's features fall into three buckets: organizing data, reaching owners and connecting to the rest of your stack. Here are the nine that matter most.
1. Data Management and Real Estate CRM
Data management is REISift's core strength. Its CRM function, called "Tasks," lets you assign responsibilities, track progress and automate key tasks like follow-ups. That helps keep records from falling through the cracks.
2. Direct Mail Campaigns (SiftMail)
SiftMail lets you send bulk mail to targeted lists of up to 5,000 records at a time. You can track which owners have received mail and automate future campaigns, so your mail budget goes to the most promising prospects. Our guide to the best direct mail companies for investors compares other mail options.
3. Skip Tracing
Skip tracing tracks down property owners, and REISift's built-in skip trace tool returns current contact info, including phone numbers and email addresses. Numbers on the Do Not Call (DNC) list are filtered out automatically.
That filter helps, but it does not replace your own compliance process. The FTC's guidance for telemarketers requires sellers and telemarketers to scrub call lists against the National Do Not Call Registry at least every 31 days. Check consent and your state's rules before anyone dials. This is not legal advice.
4. Phone Tracking and Tagging
Phone tracking lets you tag numbers as No Answer, Wrong Number, Correct Number and more. You can then move no-answer records into targeted SMS or direct mail campaigns instead of dialing them forever.
5. Vacancy Check
Vacancy check uses USPS records to flag vacant properties automatically. It is useful for investors who target vacant homes and want to focus on owners more likely to sell.
6. Instant Insights and List Stacking
List stacking shows you which properties appear on more than one list. REISift tags properties as absentee, vacant, code violation and more, so an owner who is absentee, behind on taxes and sitting on a vacant house rises to the top.
7. Click-to-Call
Click-to-call lets your team call owners straight from the dashboard. It simplifies communication and helps reps follow up on time.
8. Smart Filters
Smart filters narrow your property searches by absentee, vacant, tax liens and more. Users on higher plans can also save custom filters to fine-tune targeting.
9. Integrations
REISift connects with over 1,500 tools through Zapier and integrates with real estate tools like Investor Carrot and REIRail. That makes it easier to sync REISift with your existing systems.
REISift Pros and Cons
REISift's biggest strength is data hygiene, and its biggest weakness is the learning curve.
Pros
- Strong data management tools with customizable filters for targeted marketing
- Built-in skip tracing and direct mail features that keep outreach in one place
- Easy-to-use CRM for organizing tasks and following up
- Detailed property insights and list stacking for better targeting
- Cancel-anytime flexibility
- Integrations with over 1,500 apps through Zapier, including popular real estate platforms
Cons
- Training materials are mostly videos, which may not suit everyone
- The broad feature set takes time to learn well
- Skip tracing and mail add costs on top of the subscription
How to Use REISift
REISift is straightforward to set up if you follow a simple order. Here is a quick guide to getting started:
- Upload your lists. Import your existing records to REISift's dashboard. The platform helps clean up duplicates and incomplete records.
- Organize records. Sort them by categories like absentee, vacant or probate. Use tags to refine searches further.
- Skip trace. Use REISift's skip trace tool to find updated contact information.
- Run outreach. Use SiftMail to send bulk mail, or run automated follow-up campaigns using phone tracking and email templates.
- Monitor progress. Assign tasks to team members and track progress with the built-in CRM features.
REISift also provides a detailed 101 guide to help new users learn the platform.
How to Get More Out of REISift
To get more out of REISift, treat it as the source of truth for your data and build your weekly routine around it. The tool only pays off when the team actually uses the tags.
- Stack before you spend. Run list stacking before every mail drop or dial session. Market to the owners who show up on the most lists first.
- Make phone tags mandatory. If a rep does not tag a call, the next campaign cannot use that result. Wrong numbers that stay untagged get paid for again.
- Feed tags into follow-up. A "Correct Number, not ready" seller belongs in a long-term cadence, not a dead file. Hesel's coached follow-up cadence moves sellers who go silent for 7 to 10 days into a six-month nurture track.
- Clean weekly. Ten minutes each week merging duplicates and archiving opt-outs keeps the next export usable.
Data is only half the job. A clean list still needs someone to answer and call back fast when a seller responds. Our speed to lead guide covers that side.
REISift Alternatives
If REISift does not cover everything you need, these alternatives are worth a look:
- REsimpli: An all-in-one CRM for wholesalers with easy tagging and task automation.
- InvestorFuse: A marketing CRM that integrates with various tools and automates follow-ups. Read our InvestorFuse review.
- Podio: A flexible CRM option with project management tools alongside contact tracking.
- FreedomSoft: Known for its seller marketing tools, with CRM functionality and a built-in skip trace tool.
If you mainly need property data rather than list management, compare our PropStream review and our breakdown of BatchLeads pricing. For a scored comparison of CRMs, see the best CRM for real estate investors.
Is REISift Worth the Investment?
REISift is worth it for investors who run several marketing channels and are losing money to messy, duplicated or stale lists. It helps you organize data, clean up lists and target highly motivated sellers, with detailed property insights and integrations that fit into your workflow.
It is less useful if your real problem is that nobody calls sellers back. REISift can tell you who to call. It cannot make the call. With flexible cancellation and a broad feature set, it is an easy tool to test against your own numbers: track cost per contract before and after, and let that decide.
Clean Data Needs a Team That Converts It
A clean list gets you to the right seller. Booking the appointment still depends on who picks up the phone, how fast they call and how well they follow up.
Hesel's conversion and appointment setting service pairs an ISA team with a client success manager who coaches your team's cadence. Book a strategy call and we will look at where sellers drop out of your pipeline.
Frequently Asked Questions
What is REISift?
REISift is a data management platform for real estate investors, wholesalers and agents. It cleans and stacks property lists, tags records by motivation, skip traces owners, filters DNC numbers, sends direct mail through SiftMail and tracks tasks in a built-in CRM. It was founded in 2019 in Fort Walton Beach, Florida.
How much does REISift cost?
REISift costs depend on the plan tier, and prices change. Each tier adds more users, saved filter presets and integrations, and the top tier adds phone support and strategy reviews. Check REISift's pricing page for current numbers, and budget for skip tracing and mail on top of the subscription.
Does REISift offer a free trial?
REISift has offered a 7-day free trial so you can test the platform before committing. Trial terms can change, so confirm the current offer on REISift's pricing page before you sign up. Use the trial to upload a real list and test stacking and skip tracing.
What is REISift's cancellation policy?
REISift's cancellation policy lets you cancel your subscription at any time. When we reviewed it, canceling during the free trial meant a full refund. Policies can change, so read the current terms on REISift's site before you subscribe.
How accurate is REISift's data?
REISift's data accuracy depends on its sources and how often records refresh. REISift uses reputable public databases, such as USPS, and regularly updates records to reflect changes in property status. Still expect some wrong numbers, and tag them so you do not pay to call them again.
Is REISift a CRM?
REISift is a CRM in part. Its "Tasks" feature lets you assign work, track progress and automate follow-ups, but its main job is data management. Some investors pair REISift with a separate CRM or dialer and sync them through Zapier or native integrations.
Does REISift remove Do Not Call numbers?
REISift's skip trace tool filters out numbers on the Do Not Call list automatically. That helps, but it does not replace your own compliance process. Telemarketers must scrub lists against the National Do Not Call Registry at least every 31 days, according to the FTC. This is not legal advice.
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