Most investors run their business across five tabs: a list provider, a skip tracing tool, a comps site, a mail vendor and a CRM that nobody updates. Every handoff between them is a place where a seller gets lost.
All-in-one platforms promise to fix that. Some do. Others just move the mess into one login.
There are countless real estate investing platforms out there, but only a few stand out for their range of features and real-world use. REIPro is one of them. Its tools aim to help investors close more deals and streamline their operations.
So does it live up to the hype? This in-depth REIPro review for investors covers features, pricing, pros, cons and alternatives so you can decide if it is worth your time and money.
Key points
- A REIPro review for investors comes down to one question: can a single platform replace your separate CRM, comps, skip tracing, mail and property search tools? REIPro is built to try.
- REIPro was founded by real estate investor Chris Goff and software engineer Bo Manry. Its standout feature is a step-by-step workflow that guides a deal from first contact to closing.
- Key features: CRM, MLS comparable sales, the DealPro Analyzer, property search and list building, direct mail and email marketing, and skip tracing.
- REIPro has sold a standard plan and a team plan. Plan names and prices have changed, so check REIPro's website for current pricing.
- Watch the add-on costs: mailers and skip traces cost extra, and support hours are limited.
What Is REIPro for Real Estate Investing?
REIPro is real estate investing software that combines a CRM, deal analysis, property search, marketing and skip tracing in one platform. It was developed by a real estate investor and a software engineer.
Unlike platforms that offer a generic set of tools, REIPro focuses on what matters most to investors: closing deals, managing contacts and finding new opportunities.
It is built to handle a wide range of tasks, from finding properties and analyzing deals to managing direct mail campaigns and organizing marketing. One of REIPro's standout features is its workflow system, which guides investors through a structured process from first contact to closing. That structure appeals to newer investors, and it also helps a growing team follow the same steps on every deal.
Key REIPro features:
- CRM (customer relationship management)
- MLS comparable sales data
- Skip tracing
- Deal analyzer
- Direct mail campaign management
- Property search and list building tools
- Customizable workflow system
- Email marketing
REIPro Pricing: How Much Does It Cost?
REIPro pricing has come in two main shapes: a standard plan and a team plan, each billed monthly with a lower rate for annual billing. Plan names and prices have changed over the years, so confirm current pricing on REIPro's website before you sign up.
When we first reviewed REIPro, the two tiers looked like this:
- Standard Plan: 3 users, 50 skip traces a month, 12 nationwide lead sources, the 10-step workflow system, MLS comps for all 50 states, the direct mail engine and 10,000 monthly exports.
- Team Plan: 12 users, 200 skip traces a month, lead sharing and team admin tools, and 20,000 monthly exports.
Both plans include REIPro's property search system and workflow tools. The Team Plan allows larger teams and more skip traces, which makes it the better fit for scaling businesses.
To judge the real cost, add three things to the subscription: the mailers you send, any skip traces beyond your monthly allowance, and the hours it takes your team to learn the system. A cheaper tool your team ignores costs more than a pricier one they use every day.
REIPro Features for Real Estate Investors
REIPro's six core features cover the main jobs in an acquisitions process: tracking contacts, valuing property, analyzing deals, finding owners and marketing to them. Here is how each one works.
1. Real Estate CRM
The CRM is the heart of REIPro. It organizes your contacts, tracks properties and keeps you on top of follow-ups. Whether you are working with buyers, sellers or property contracts, REIPro's CRM keeps everything in one place so nothing slips through the cracks.
The interface is simple, which matters more than most investors admit. A CRM only works if your team logs every call. If you are comparing options, our guide to the best CRM for real estate investors scores six of them.
2. MLS Comparable Sales
Access to MLS comparable sales data from across the country is one of REIPro's major selling points. Comps are vital for analyzing deals, estimating property values and making sure you offer the right price.
REIPro provides 10 years of historical sales data from courthouses, which gives you a deeper view of property trends and market values. For more on how investors use MLS data, see our guide to the MLS for real estate investors.
3. Deal Analyzer
The DealPro Analyzer gives you a detailed financial breakdown of each property. It factors in your buying strategy, potential equity, repair costs and after-repair value (ARV).
That analysis helps you decide quickly whether a deal is worth pursuing, and it removes much of the guesswork. Pair the numbers with a clear offer structure. Our guide on how to make offers in real estate covers how to present them to a seller.
4. Property Search and List Building
REIPro's property search goes beyond basic tools. It helps you find off-market properties and properties held by absentee owners, trusts and more.
Whether you are targeting high-equity properties or vacant homes, REIPro's filters narrow your search so your marketing goes to owners more likely to sell.
5. Direct Mail and Email Marketing
REIPro lets you send direct mail to prospects or set up automated email campaigns. Built-in templates and easy-to-customize postcards make marketing simpler.
These tools help you get your message in front of the right owners at the right time, which improves your chances of landing deals. Remember that mailers cost extra on top of the subscription.
6. Skip Tracing
REIPro's skip tracing finds contact information for property owners. You can pull up phone numbers, email addresses and even contact details for relatives, which helps when a motivated seller is hard to reach.
Before your team calls or texts skip-traced numbers, check consent and Do Not Call rules. The FTC's guidance for telemarketers requires sellers and telemarketers to scrub call lists against the National Do Not Call Registry at least every 31 days. This is not legal advice.
REIPro Pros and Cons
REIPro's strength is breadth: many investor tools under one login. Its weaknesses are add-on costs, support hours and onboarding.
Pros:
- Wide set of property search and deal analysis tools
- Integrated CRM for managing buyer and seller contacts
- Easy access to nationwide MLS comparable sales data
- Skip tracing with premium phone number lookups
- Workflow system that guides you through each deal step by step
- Built-in direct mail and email marketing tools
- A 14-day free trial to explore the features before committing (confirm current trial terms on REIPro's site)
Cons:
- Can get expensive for smaller operations, especially with extra costs for mailers and skip traces
- Limited customer support hours (Monday to Friday, 9 a.m. to 5 p.m., when we reviewed it)
- No detailed onboarding process, so learning the full platform takes more time
How to Use REIPro
Getting started with REIPro is straightforward. After you sign up for the free trial or a paid plan, set up your first marketing campaigns and import your contacts into the CRM.
From there, you can send marketing emails, run direct mail campaigns and analyze potential deals. If you work with a team, the Team Plan adds collaboration tools like lead sharing, team calendars and admin controls, so multiple users stay in sync.
A simple first week:
- Import your existing contacts and tag them by status.
- Pull one targeted list (for example, absentee owners with high equity in one zip code).
- Skip trace it and run your consent and DNC checks.
- Send one mail or email campaign and log every response in the CRM.
- Run every reply through the DealPro Analyzer before you make an offer.
Who REIPro Fits (and Who It Does Not)
REIPro fits investors who want one system for finding, analyzing and marketing to properties, and who will actually follow its workflow. It fits less well when your team already runs specialized tools that work.
Good fit:
- A small team that is tired of paying for five separate tools
- Investors who value comps and deal analysis inside the same CRM
- Operators who want a set process that new hires can follow
Weaker fit:
- Teams that need phone support outside business hours
- High-volume operators whose dialer, data and CRM are already wired together
- Anyone who will not budget for mail and extra skip traces
No software fixes slow follow-up. A seller who responds to your mailer still needs a fast call and a steady cadence. Hesel's coached follow-up cadence moves sellers who go silent for 7 to 10 days into a six-month nurture track instead of the trash.
REIPro Alternatives
If REIPro does not meet all your needs, there are several alternatives to consider:
- DealMachine: A driving-for-dollars app that helps investors find properties and connect with owners.
- REIBlackbook: Known for its marketing automation and CRM capabilities.
- PropStream: A top data provider for real estate professionals, with deep property information. Read our PropStream review.
- BatchLeads: Focuses on skip tracing and SMS marketing to help you reach motivated sellers. See our breakdown of BatchLeads pricing.
- REISift: Simplifies data management and list tracking, with strong list management features. Read our REISift review.
Is REIPro Worth the Investment?
REIPro is worth it for investors who want an all-in-one platform and will use its workflow every day. Its property search tools, CRM, deal analysis and marketing features make it one of the more complete real estate investing platforms available.
It can get expensive once you add mailers and skip traces, and support hours are limited. If the functionality and ease of use replace two or three tools you already pay for, the math can work. Track your cost per contract during the trial and let the numbers decide whether REIPro helps you close more deals, faster.
The Software Finds the Seller. Your Team Closes Them.
If you want to close deals more easily, the bottleneck is rarely the software. It is what happens in the first few minutes after a seller responds, and in the weeks of follow-up after that.
If you would rather not spend hundreds of hours learning how to turn seller inquiries into booked appointments, Hesel's conversion and appointment setting service pairs an ISA team with a client success manager who coaches your team's cadence. Book a strategy call to see where your pipeline leaks.
Frequently Asked Questions
What is REIPro used for?
REIPro is used for real estate investing tasks in one platform: CRM, property search and list building, deal analysis, MLS comps, direct mail and email marketing, and skip tracing. Its workflow system guides investors through each step of a deal, from first contact with a seller to closing.
Who owns REIPro?
REIPro was founded by real estate investor Chris Goff and software engineer Bo Manry. Goff is a long-time investor and real estate educator, and Manry brought online marketing and software engineering skills. The pair built REIPro to combine investor education with a step-by-step software workflow.
Is REIPro a CRM?
REIPro is a CRM. It lets users manage contacts, track properties, organize marketing and keep follow-ups on schedule. It also adds tools a standard CRM lacks, including MLS comps, the DealPro Analyzer, skip tracing and direct mail, so investors can run most of an acquisitions process in one place.
How much does REIPro cost?
REIPro's cost depends on the plan and billing term, and prices have changed over time. It has offered a standard plan and a team plan, with lower rates for annual billing. Check REIPro's website for current pricing, and budget for mailers and extra skip traces on top.
Does REIPro have a free trial?
REIPro has offered a 14-day free trial that lets you explore the features before committing. Trial terms can change, so confirm the current offer on REIPro's website. Use the trial on a real list and track responses, offers and contracts before you decide.
What are the best REIPro alternatives?
The best REIPro alternatives depend on your bottleneck. DealMachine suits driving for dollars, REIBlackbook suits marketing automation, PropStream suits property data, BatchLeads suits skip tracing and SMS, and REISift suits list management. Pick the tool that fixes your biggest leak, not the one with the most features.
Is REIPro good for teams?
REIPro is good for teams that will follow its workflow. The Team Plan adds more users, more skip traces, lead sharing, team calendars and admin controls. Teams that need support outside weekday business hours, or that already run a connected dialer and CRM, may prefer specialized tools.
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