Property Leads Review: Bids, Credits and the Fine Print Investors Miss

Property Leads looks cheap on the homepage: bids start at $30. Then you read the Terms of Service and find a $1,500 deposit that does not come back, a credit window of 7 days, and a clause that puts every phone and text consent question on you.

None of that makes it a bad vendor. It makes it a vendor you should read before you bid. This review uses only Property Leads' own pages and public sources opened in November 2026, and scores it on the same five criteria we use on ourselves.

Key points

• Property Leads reviews are public ratings and write-ups of Property Leads (propertyleads.com), a pay-per-lead company that sells exclusive inbound seller inquiries to investors county by county through a bidding system.
• Minimum bids start at $30 per national inquiry, $75 statewide and $125 per county, per its homepage, with a $1,500 minimum deposit that its Terms call non-refundable.
• Bad inquiries can be returned for account credit within 7 calendar days. "No response" counts only after 12 touch points over 4 days, with proof.
• Its Terms say no inquiry arrives with telemarketing or texting consent. Getting consent is the buyer's job.
• We could not find a Trustpilot or BBB profile to read, so most public feedback is the company's own testimonials.

The verdict: who Property Leads fits and who it does not

Property Leads fits an operator with a CRM that logs every call and text, a setter who can hit 12 touches in 4 days, $1,500 he is willing to lock up, and someone who will review bids and credits every week. It does not fit a team that wants another company to call, qualify and book sellers, or a buyer who wants to set a price and forget it.

The auction is the whole game. Each inquiry goes to the highest bidder in the county. So the investor with the best close rate can afford the highest bid, and everyone else either outbids their own math or gets nothing. If you know your numbers, that is fair. If you do not, it is expensive.

What Property Leads sells

Property Leads sells exclusive, county-based inquiries from homeowners who asked for a cash offer, plus a separate roofing product for contractors. Its homepage says it "uses every marketing channel except cold calling to get in front of homeowners." The Property Leads About page names SEO as the core channel, with 3,000+ SEO inquiries a month from the founder's SEO channel.

The owners listed are Andy Kolodgie and Liz Hutz in Austin, Texas, and Zach Fertig in Miami. The site footer gives a Sheridan, Wyoming address. Inquiries can be delivered to your CRM, inbox or phone, with named integrations for Podio, InvestorFuse, FreedomSoft and REI Reply.

In March 2026 the company announced a live transfer option in a paid GlobeNewswire release: a seller fills out the form and is prompted to call the investor while still on the site. The release says sellers answer questions about the property and situation, and automated tools check phone numbers and emails for validity.

One more program matters for exclusivity. The Property Leads Sell Leads page invites investors to sell their surplus inquiries to Property Leads, for a flat rate or revenue share, paid every two weeks.

Property Leads pricing and terms, scored on five criteria

Property Leads pricing is set by your bid: minimums are $30 per national inquiry, $75 statewide and $125 per county, with a $1,500 minimum starting deposit and automatic recharges. There is no fixed contract term. The table puts Property Leads and Hesel through the same five criteria.

Pricing and terms as of November 2026, taken from each company's public pages. Prices and policies change. Confirm every line in writing before you fund an account.

We compete with pay-per-lead vendors, so read the Hesel column as skeptically as the rest. A retainer gives you no credit on a bad inquiry. That is a real trade-off.

The fine print in the Terms of Service

The Property Leads Terms of Service put most of the risk on the buyer, which is normal for this category but worth reading line by line. Here is what an operator should know before the first deposit, in plain words. This is a summary, not legal advice.

• Deposit: Section 5(e) sets a $1,500 minimum starting deposit and says "THE INITIAL DEPOSIT IS NON-REFUNDABLE." Your card is debited again whenever the balance falls below your highest bid.
• Cancelling: either side can end the deal with 72 hours' written notice, but Section 16(a) says charges can continue until inquiries are paused or stopped in the dashboard. Pause first, then email.
• Consent: Section 5(c) says "no Lead is delivered with any third-party telemarketing or TCPA opt-in consent." The buyer must get and document any required consent.
• Disputes: using a chargeback before the refund process is a breach. Disputes go to binding arbitration under Texas law, with no class actions.
• Liability: capped at what you paid Property Leads over the prior six months. The Terms also say Property Leads does not guarantee the inquiry information is accurate.

The consent clause deserves a call with your attorney. The FCC's consent rules have shifted since 2023. In August 2025 it reinstated its earlier "prior express consent" standard after a federal court vacated the 2023 one-to-one rule, as Orrick's summary of the FCC reinstatement explains.

How Property Leads refunds work

Property Leads refunds bad inquiries as account credit, not cash, if you request it within 7 calendar days through the partner portal. The Property Leads refund policy lists 15 reasons across its real estate and home services products, from spam and invalid contact info to MLS listings, wholesalers, mobile homes on rented land and vacant land.

Three rules matter more than the list:

1. No response has a definition. The seller must ignore "a combination of phone calls, texts, and emails over a 4 day period," with a "minimum of 12 touch points required averaging 3 touch points per day," and you must show proof.
2. They check with the seller. "Before a refund is allowed, Property Leads will skip trace and follow up with the homeowner directly."
3. Not ready yet is not a refund. A seller who claims to no longer be selling is a valid reason, but any seller looking for a cash offer within 6 months is not eligible.

Duplicates are checked by property address over 365 days. Appeals go by email within 3 business days. Refund processing takes 1 to 7 business days.

What public Property Leads reviews say

Independent reviews of Property Leads are hard to find: we could not open a Trustpilot or BBB profile for propertyleads.com in November 2026, so most of what is public comes from the company itself. Treat that as a gap, not a verdict. Ask for three buyer references in your state before you bid.

The homepage shows five testimonials with numbers. The most useful one for math: "I've gotten 25 leads which cost me $3,100. I've closed 2 deals which will net me close to $100,000." Another investor says, "We put about 12,000 into Property Leads and I've seen about a 16x plus ROI." These are picked by the vendor and not verified.

The company's own buyer counts also vary: the homepage says 1,500+ active buyers, while the March 2026 press release says more than 1,000 real estate professionals. A competitor, iSpeedToLead, calls Property Leads "Legit, but blind" in its iSpeedToLead comparison of Property Leads and Motivated Leads, because buyers cannot preview an inquiry before paying. Weigh that knowing iSpeedToLead sells against it.

What exclusive means here, read closely

At Property Leads, exclusive means one buyer per form submission, not one buyer per seller. The Property Leads FAQ says it plainly: "Exclusive means a lead you buy is never sold to another investor from the same submission."

The same FAQ explains the edges. A second entry in the same session is blocked. "Different sites in our network: Both submissions are valid leads." Outside its network, "We can't prevent it, since sellers may shop around." The homepage adds: "We cannot guarantee that this homeowner didn't fill out multiple forms."

That honesty is worth credit. It is also true of every inbound source, including the campaigns Hesel runs. What it means for you: exclusivity is a floor, not a moat. Speed to first call still decides who gets the seller.

Cost per contract in an auction

Your cost per contract at Property Leads is your average bid divided by your lead-to-contract rate, plus any deposit you never use. Run the testimonial above through it: $3,100 for 25 inquiries is $124 each, and 2 deals from 25 is 8%, so about $1,550 of inquiry cost per deal. That is one buyer's report, not a benchmark.

Set your ceiling before you bid:

Max bid = average gross profit per deal x share of profit you will spend on marketing x your lead-to-contract rate.

Example: $12,000 average profit, 20% for marketing and a 6% contract rate gives a $144 max bid. Now picture a competitor in the same county who closes 12%. Same margin, same budget share, and he can bid $288. He wins every inquiry you wanted, and his cost per contract, $2,400, is no higher than yours.

That is the trap in auction pricing. The cure is not a bigger bid. It is a better close rate, and close rate is mostly speed and follow-up. These are example numbers. Use your last 90 days.

Two more line items. The $1,500 deposit equals 12 inquiries at the $125 county minimum, so plan to spend it. And ask whether you pay your own bid or something below it, because the FAQ says only that the highest bidder wins.

The no-response rule is a follow-up standard

Property Leads' refund policy quietly sets a follow-up standard: 12 touches across calls, texts and emails in 4 days, logged with proof. If your team cannot hit that, you cannot claim the credit, and you are probably losing sellers you paid for.

We hear the cost of slow follow-up on our own sales calls, where operators often describe being the third or fourth buyer to call a seller. A pay-per-lead account does not fix that. A follow-up machine does.

For comparison, the cadence we coach clients to run on new sellers is 3 touches a day on days 1 to 5, including back-to-back calls, then 2 a day on days 6 to 10 and 1 a day through day 20. That clears the 12-touch bar by the end of day 4.

At Hesel, trained ISAs call new inquiries from Meta and Google campaigns, qualify the seller and book the appointment, as laid out on our Hesel ISA conversion and appointment setting service page. Our ISA standard is a first dial within 2 minutes of a new inquiry, 5 at most.

After that first dial, our ISA standard is to keep following up for up to 60 days, until the seller books an appointment or takes a live transfer.

Speed also slips without anyone noticing. In one investor account we reviewed (most inquiries were purchased third-party leads, not Hesel campaigns), the share of inquiries called within 5 minutes fell from 70% in May and June 2026 to 26% in October 2026. Measure it weekly, not once.

Consent is part of the build, too. Our standard is an SMS consent block on each seller form we build. For inquiries that go quiet, our guide to reactivation campaigns for cold sellers covers the long tail.

One example of what disciplined inbound follow-up can do: Hesel clients Brian and Jamal closed five deals in a competitive market from inbound campaigns, as told in Brian and Jamal's client story. That was one of our best results, not a typical one. Outcomes depend on market, budget, offer and follow-up speed.

Questions to ask before you place a bid

Property Leads publishes more of its terms than most vendors, but these six gaps are worth an email before the deposit:

1. Do I pay my bid or the second-highest bid? The FAQ says the highest bidder wins and there is no live bidding. It does not say how the price you pay is set.
2. What are the bid increments? The homepage says $5 to $25. The FAQ page says $25.
3. Did this inquiry come from another investor? The Sell Leads program buys surplus inquiries from investors. Ask whether any you buy started on another investor's site and whether that investor already called the seller.
4. Can two of your network sites send the same seller to two buyers? The FAQ calls both submissions valid. Ask who receives the second one.
5. Do credits ever expire? The refund policy and Terms do not say.
6. What happens to my unused balance when I stop? The Terms call the initial deposit non-refundable and do not describe a refund of remaining balance on cancellation.

Property Leads alternatives

The main alternatives to Property Leads are fixed-price pay-per-lead vendors, inquiry marketplaces, your own SEO, or a done-for-you agency that also handles follow-up. One line each:

• Motivated Leads: a published starting price of $300+ per exclusive inquiry and a 5-day credit window, per the Motivated Leads FAQ. See our Motivated Leads review.
• iSpeedToLead: a marketplace model. See our iSpeedToLead review.
• Your own SEO: the same channel Property Leads was built on, but the traffic and the site are yours. See Hesel's SEO service for investors.
• Hesel Media: Meta and Google campaigns for your market, plus ISA follow-up and booked appointments, on a retainer rather than per inquiry.

For the bigger picture on per-inquiry pricing, read how pay-per-lead pricing works for investors.

Win on close rate, not on bids

If you close 5 or more deals a month, the auction rewards whoever turns inquiries into contracts fastest. Raising your bid only works until a faster competitor raises his. Fixing follow-up works every month.

On a strategy call we will run your last 90 days through the max-bid rule above, check whether the math works in your market, and tell you straight if a pay-per-lead account is the better fit for you today.

Book a free strategy call with Hesel Media.

Frequently asked questions

How much does Property Leads cost?

Property Leads costs whatever you bid per inquiry, with minimum bids of $30 national, $75 statewide and $125 per county, per its homepage as of November 2026. You also need a $1,500 minimum starting deposit, and your card is recharged automatically as the balance drops.

Is Property Leads legit?

Property Leads is a real operating company with named owners in Austin and Miami, published Terms of Service, and a detailed refund policy. Legit does not mean profitable for you. We could not find a Trustpilot or BBB profile to check, so ask for buyer references in your state.

Are Property Leads inquiries exclusive?

Property Leads says each inquiry goes to one buyer and is never sold to another investor from the same submission. A seller who fills out forms on two of its network sites creates two valid inquiries, and it cannot stop sellers from contacting other buyers.

What is the Property Leads refund policy?

The Property Leads refund policy gives account credit, not cash, for bad inquiries requested within 7 calendar days, for listed reasons such as spam, MLS listings and wholesalers. No response qualifies only after 12 touch points over 4 days with proof, and the company skip traces and contacts the homeowner before approving.

Is the Property Leads deposit refundable?

The Property Leads deposit is not refundable, according to Section 5(e) of its Terms of Service, which sets a $1,500 minimum starting deposit and states the initial deposit is non-refundable. Plan to spend it on inquiries, and confirm the current amount before you sign up.

Does Property Leads require a contract?

Property Leads does not require a fixed-term contract. Either side can end the agreement with 72 hours' written notice, but its Terms say charges can continue until inquiries are paused or stopped in the dashboard, so pause spending there first.

Who follows up on Property Leads inquiries?

The investor follows up on Property Leads inquiries, either by calling the seller or by taking a live transfer to the phone. Its Terms say no inquiry comes with telemarketing or texting consent, so the buyer must get and document any consent required before calling or texting.

What is the difference between Property Leads and Motivated Leads?

Property Leads sets price by county bidding from $30 with a $1,500 deposit and a 7-day credit window. Motivated Leads publishes a starting price of $300+ per inquiry with a 5-day credit window. Both say inquiries are exclusive, and with both, your team does the follow-up.

Sources

• Property Leads homepage: bids, exclusivity and testimonials
• Property Leads FAQ: bidding, deposit and duplicates
• Property Leads refund policy
• Property Leads Terms of Service
• Property Leads About page: owners and channels
• Property Leads Sell Leads program
• Property Leads live transfer press release (paid, GlobeNewswire, March 2026)
• iSpeedToLead comparison of Property Leads and Motivated Leads (competitor)
• Orrick InfoBytes: FCC reinstates prior express consent standard (August 2025)
• Motivated Leads FAQ: pricing