Motivated Leads Review: What $300 an Inquiry Costs per Contract

Most investors read vendor reviews hunting for one word: legit. That is the wrong test. Motivated Leads is a real company. The question that matters to an operator is what each signed contract will cost you after bad inquiries, credits and your team's time.

This review uses only Motivated Leads' own pages and public review sites, opened in November 2026. We score it on the same five things we score ourselves on: exclusivity, recourse for bad inquiries, qualification, contract terms and who follows up.

Key points

• Motivated Leads reviews are public ratings and write-ups of Motivated Leads, LLC, a Pennsylvania company that sells exclusive, county-based seller inquiries to real estate investors on a pay-per-lead basis and also runs custom ad campaigns.
• Its FAQ says pay-per-lead pricing "typically starts at $300+ per lead, depending on your market," with no monthly fee. Custom campaigns start at $2,000 a month.
• Bad inquiries can be reported within 5 calendar days for credit, but only for listed reasons such as an invalid phone number, an MLS listing or vacant land.
• The public review base is thin: 2 Trustpilot reviews, both critical, and a BBB A+ rating that by BBB's own rules does not use customer reviews.
• At the company's own 10% to 15% close-rate claim, a $300 inquiry works out to $2,000 to $3,000 of inquiry cost per deal, before your team's labor.

The verdict: who Motivated Leads fits and who it does not

Motivated Leads fits an investor who already has a setter answering new inquiries within minutes, a written cost-per-contract target, and enough margin per deal to absorb roughly $2,000 to $3,000 of inquiry cost per contract. It does not fit a team that wants someone else to call, qualify and book the seller, because on the pay-per-lead program your team does that work.

The company says much the same thing. Its homepage states: "If you aren't a seasoned real estate investor you probably aren't a fit." The signup asks how many deals you close a month, with 0, 3-5 and 5+ as the choices. That is a sensible filter. Pay-per-lead punishes slow follow-up faster than any other model.

What Motivated Leads sells

Motivated Leads sells two things: exclusive pay-per-lead seller inquiries by county, and custom marketing where its team runs your ads. Its Motivated Leads FAQ page lists "Pay Per Lead, Facebook Ads, Google PPC, & SEO" for flippers, wholesalers and buy-and-hold investors.

On the pay-per-lead side, you pick your counties and pay for each inquiry as it arrives. The homepage says every inquiry comes through multi-step forms "asking only questions that matter to the investor" and is delivered in real time. The pages we opened do not say which ad channels feed this program. The About page mentions Facebook and SEO.

On the custom side, the homepage says: "We'll run your Facebook Ads, Google Ads, and SEO inside your ad account, driving traffic directly to your website." None of the pages we reviewed say whether ad spend sits inside the $2,000 monthly starting price. Ask before you sign.

The company also runs TryHomeMatch, a consumer brand that, per its FAQ, "helps homeowners sell their house fast by matching them with a local cash buyer." Keep that in mind for the exclusivity questions below.

Motivated Leads pricing and terms, scored on five criteria

Motivated Leads pricing starts at $300 or more per exclusive inquiry with no monthly fee, or $2,000 a month and up for custom campaigns, according to its FAQ. Contract length, minimum deposit and cancellation steps are not published on the pages we reviewed. The table puts both programs, and Hesel, through the same five criteria.

Pricing and terms as of November 2026, taken from each company's public pages. Prices change. Confirm every line on a call before you fund an account.

Hesel is in the table because we compete with this kind of vendor. Read our column with the same skepticism. A retainer has no per-inquiry credit, and that is a real trade-off against pay-per-lead.

What public Motivated Leads reviews say

Public reviews of Motivated Leads are few and split: the two Trustpilot reviews criticize refunds and inquiry quality, while the reviews shown on its BBB profile and its own testimonials page are positive. Two reviews is not a sample. Still, both complaints point at the same part of the deal: the return process.

Trustpilot

On Motivated Leads' Trustpilot page, the profile shows a TrustScore of 3.4 from 2 reviews, as of November 2026. The profile is unclaimed, and Trustpilot notes the company has not invited reviews. Trustpilot also states it does not fact-check reviews.

• October 2025, 3 stars. Titled "Out of 24 leads I closed 3 deals." The reviewer says the sales manager "expected me to share the cost of bad leads" and that he will continue with his own marketing.
• October 2023, 1 star. "The leads are not quality whatsoever." The reviewer says he asked for refunds on all but one of 30+ inquiries.

BBB

The Motivated Leads BBB profile shows an A+ rating, not BBB accredited, with a file opened March 26, 2021, in Bethel Park, Pennsylvania. It names Chad Keller as co-founder. The three reviews shown are positive, including one from a buyer "burned by other pay-per-lead companies" who calls Motivated Leads "the real deal."

Read the letter grade for what it is. BBB's overview of how BBB ratings work says "Customer reviews are not used in the letter-grade calculation" and "A rating is not a guarantee of a business's reliability or performance." An A+ tells you how a company handles complaints. It tells you nothing about cost per contract.

The company's testimonials page

The testimonials page shows 8 quoted reviews and a longer list of names without quotes. The only figures in the quotes are "2-3 leads come in daily" and a first deal "just two weeks into using" the service. No testimonial gives a cost per inquiry, cost per deal or close rate.

The site's own numbers, and what to ask about them

Motivated Leads publishes performance numbers that differ by page, so ask which set is current before you plan around any of them. The homepage claims 50,000 seller inquiries generated, 6,500 deals, 400 investors and "10-15% of our leads convert into deals." The Motivated Leads About page says 5,000+ inquiries, $5M+ spent, a 10% average close rate and 400+ clients.

Different dates probably explain the gap. Ask anyway, and ask how a "deal" is counted. Closed by whom, inside what window, and does a deal the investor walked away from still count? An operator who plans payroll around a close rate should know what is inside it.

The cost-per-contract math

At $300 per inquiry, your inquiry cost per contract is $300 divided by your lead-to-contract rate: $3,000 at 10%, $2,400 at 12.5% and $2,000 at 15%. The 12.5% case is not made up. It is the Trustpilot reviewer's own 3 deals from 24 inquiries. At $300 each, those 24 inquiries cost $7,200 before credits.

Flip the math to set your ceiling. Use this rule before you bid on any county:

Max price per inquiry = average gross profit per deal x share of profit you will spend on marketing x your lead-to-contract rate.

Example: a $15,000 average assignment fee, 20% of profit for marketing and a 10% lead-to-contract rate gives $300. That is break-even at their starting price. Drop to a 6% contract rate and your ceiling falls to $180. These are example numbers. Plug in your last 90 days.

Then add labor. A setter who costs $3,500 a month and works 60 inquiries adds about $58 to every inquiry. Pay-per-lead looks cheap on the invoice and expensive on the payroll if your setters are slow.

Credits lower the bill only if you claim them. With a 5-day window, tag every inquiry in your CRM within 24 hours: wrong number, listed, mobile home, vacant land, wholesaler. Anything not tagged by day 4 is money you agreed to keep paying.

Five questions to ask before you fund an account

The five questions below close the gaps in Motivated Leads' public terms. Get the answers in writing, by email, before the first deposit.

1. What counts as a bad inquiry? The Motivated Leads return policy lists mobile homes on rented land, vacant land or non-residential, wholesalers, invalid phone numbers, MLS listings and duplicates from its own system. "Seller never answered" is not on the list.
2. Is credit cash or account credit, and does it expire? The homepage says "full credit." The policy page does not say whether credit converts to cash.
3. How is exclusivity enforced? Ask whether any pay-per-lead inquiries come through TryHomeMatch, and whether a homeowner there is matched with one buyer or several.
4. What are the deposit, auto-recharge and cancellation rules? None appear on the pages we reviewed.
5. Which channel produced each inquiry? Source matters for close rate. Our breakdown of how pay-per-lead pricing works for investors explains why.

Who calls the seller: the part reviews skip

With Motivated Leads' pay-per-lead program, your team calls the seller. With Hesel, trained ISAs make the first calls, qualify the seller and book the appointment for your acquisitions rep. Neither model can stop a homeowner from filling out a second buyer's form, so speed to first call decides more deals than the word exclusive.

That last point is not just ours. Property Leads, another pay-per-lead vendor, says it plainly in its FAQ: "We cannot guarantee that this homeowner didn't fill out multiple forms." Exclusive means the vendor will not resell the inquiry. It does not mean the seller talked to nobody else. The same is true of the campaigns Hesel runs.

Our own seller research shows why the first call matters. One fear sellers bring to that call is whether the company will pass their information to ten other investors. A seller who has already heard from four buyers in an hour has that fear confirmed.

"The minute someone sends me a lead and they respond that I am the third or fourth person calling them and after that they don't want to answer the phone. I want something exclusive." (A 17-year Miami wholesaler on a Hesel sales call, April 2026)

Hesel's ISA conversion and appointment setting service is built around that first call. Our ISA standard is a first dial within 2 minutes of a new inquiry, 5 at most; the ISA then qualifies the seller and books the appointment.

For more on the stakes, see why speed to lead decides deals.

Follow-up also pays after the first week. One Hesel client, Max, turned inquiries that had gone quiet into three deals and a reported $139K in total profit through steady follow-up, as told in Max's client story. That was one of our best results, not a typical one. Outcomes depend on market, budget, offer and follow-up speed.

Motivated Leads alternatives

The closest alternatives to Motivated Leads are other pay-per-lead vendors, running your own Google Ads, or a done-for-you agency with follow-up included. One line each:

• Property Leads: county bidding with minimum bids of $30 national, $75 statewide and $125 per county, per the Property Leads homepage and FAQ. Its refund policy credits "no response" only after 12 or more touch points over 4 days, with proof; the homepage's motivated seller card lists only mobile home, MLS, wholesaler and spam.
• iSpeedToLead: a marketplace model where you buy individual inquiries. See our iSpeedToLead review.
• Your own Google Ads: you own the account and the data, and you own the learning curve. See Google Ads campaigns for motivated sellers.
• Hesel Media: done-for-you Meta and Google campaigns plus ISA follow-up and booked appointments, billed as a retainer rather than per inquiry.

Stop paying for inquiries nobody calls fast enough

If you close 5 or more deals a month and your setters are the bottleneck, buying more inquiries makes the problem bigger. The fix is a motivated seller campaign built for your market, with ISAs whose job is the first call and the booked appointment.

On a strategy call we will run your numbers through the break-even rule above, check whether the math works in your market, and tell you plainly if pay-per-lead is the better fit for you right now.

Book a free strategy call with Hesel Media.

Frequently asked questions

How much does Motivated Leads cost?

Motivated Leads costs $300 or more per exclusive inquiry on its pay-per-lead program, depending on your market, with no monthly fee, per its FAQ as of November 2026. Custom ad campaigns start at $2,000 a month. The site does not say whether ad spend is included in that price.

Is Motivated Leads exclusive?

Motivated Leads says all of its pay-per-lead inquiries are 100% exclusive, meaning one investor per inquiry. Its pages do not explain how that is enforced. Exclusive also cannot stop a homeowner from filling out other buyers' forms, so your speed to first call still matters.

Does Motivated Leads refund bad inquiries?

Motivated Leads gives credit for bad inquiries reported within 5 calendar days, for listed reasons: invalid phone number, MLS listing, vacant land or non-residential, mobile home on rented land, wholesaler, and duplicates from its own system. The policy page does not say whether credit converts to cash.

Is Motivated Leads legit?

Motivated Leads is a real business: Motivated Leads, LLC, with a BBB file opened in March 2021 in Bethel Park, Pennsylvania, and an A+ BBB rating without accreditation. Legit is not the same as profitable for you. Run the cost-per-contract math on your own close rate first.

What close rate do Motivated Leads buyers report?

Motivated Leads' homepage claims 10% to 15% of its inquiries convert into deals, and its About page says 10%. One October 2025 Trustpilot reviewer reported 3 deals from 24 inquiries, or 12.5%. Your own rate depends on speed to lead, your setters and your market.

Who follows up on Motivated Leads inquiries?

The investor follows up on Motivated Leads pay-per-lead inquiries. The company delivers them in real time and expects buyers to have systems to work them. Plan for a setter who calls within minutes and a CRM that logs every attempt, or each $300 inquiry loses value by the hour.

What is the difference between Motivated Leads and Property Leads?

Motivated Leads publishes a $300+ starting price per inquiry by market, while Property Leads runs county bidding with minimum bids of $30 national, $75 statewide and $125 per county. Both say inquiries are exclusive and give credit for set reasons. Property Leads' refund policy adds "no response," but only after 12 or more touch points over 4 days.

Sources

• Motivated Leads homepage: pricing, exclusivity and performance claims
• Motivated Leads FAQ: services and pricing
• Motivated Leads pay-per-lead return policy
• Motivated Leads About page: company figures
• Trustpilot reviews of motivatedleads.com
• BBB business profile for Motivated Leads, Bethel Park, PA
• BBB overview of ratings: what a letter grade measures
• Property Leads homepage and FAQ: bidding, exclusivity and credits
• Property Leads refund policy: eligible reasons and the no-response rule