Every agency on a sales call says it is full service. Most investors find out in month three which parts it actually runs: the ads, maybe the website, and then a CSV of seller inquiries dropped in your lap. Ask what "full service" covers before you sign, not after.
Disclosure: Hesel Media wrote this list and scores itself on it, using the same public-page rules as everyone else.
Key points
- The best real estate investor marketing agencies run the whole seller system for an investor (ads, website and SEO, seller follow-up and reporting) and prove it in signed contracts, not clicks.
- A full-service agency should answer three questions in writing: who calls the seller, whether your market is shared, and how spend is tracked to contracts.
- We scored six investor-focused agencies on eight full-service criteria, using only their own pages and public reviews, as of November 2026.
- None of the six publishes a management fee or a defined market lock, so both belong in the contract before you pay a setup fee.
The 3-question test for a full-service agency
A real estate investor marketing agency earns the "full-service" label only if it can answer three questions in writing: who calls a new seller inquiry, whether it works for anyone else in your market, and how it tracks spend to signed contracts. Everything else on the sales call is packaging.
1. Follow-up: who calls the seller, and how fast?
Follow-up is the layer most agencies leave out of "full service." Some run ads and hand you the inquiry. A few run the first call, qualify the seller and book the appointment. Neither is wrong, but your payroll carries whichever part the agency skips. Red flag: nobody can show you first-call times on last month's inquiries.
Hesel's own ISA standard is a first dial within 2 minutes of a new inquiry, 5 at most.
2. Exclusivity: will they run your playbook for a competitor?
Exclusivity means the agency will not run seller campaigns for another investor in your county or metro. Inquiries from your own ads are yours either way. The risk is two investors bidding against each other with the same agency's ads, pages and scripts. Red flag: "we have a few clients nearby, but it's fine."
Your sellers are the real auditors. If sellers tell your setter that several investors called after the one form they filled out, the inquiry was not exclusive, whatever the contract said. Log it every time it happens.
3. Tracking: can they show cost per contract?
Good tracking shows what you spent per signed contract, by channel, not only per click or per inquiry. Google's offline conversion imports and Meta's Conversions API for CRM both let your CRM tell the ad platform which inquiries became deals. Red flag: the monthly report stops at cost per inquiry.
How we scored full-service investor agencies
We scored each agency from 0 to 3 on eight criteria, for a maximum of 24, built around one question: how much of the path from ad to signed contract does the agency run, and can you see it? Only published pages and public reviews count. Anything unpublished or unproven scores 0, which means you have to ask.
| Criterion | What earns a 3 | What earns a 0 |
|---|---|---|
| Investor focus | Serves real estate investors only (2 = investors plus other real estate pros) | No investor offer |
| Traffic: search, social, video | Runs paid search, paid social and video (2 = two of them, 1 = one) | None stated |
| Owned assets: website and SEO | Builds your website and runs SEO (2 = one of the two, 1 = landing pages only) | Not stated |
| Seller follow-up | Its own team calls, qualifies and books appointments (1 = alerts you or plugs into your CRM) | Not stated |
| Market exclusivity | A defined market lock in published client terms (2 = exclusivity listed, not defined) | Not stated or not proven |
| Reporting to contract | Publishes cost per contract reporting or feeds closed deals back to the ad platforms (1 = claimed but not shown, or general reporting) | Not stated |
| Price and terms | Fee and term both published (1 = one of: ad spend guidance, a term or account ownership) | Quote only, no terms |
| Public proof | Named investor results plus a third-party review profile (2 = named results on its own pages, 1 = named clients on a third-party listing) | None found |
Ties break on seller follow-up, then on reporting to contract. Treat every score as a November 2026 snapshot. Agencies change offers often.
The scorecard (as of November 2026)
Hesel Media scores 17 out of 24, two points ahead of Bateman Collective, and the lead comes from the seller follow-up row. Take that row out and Bateman leads 15 to 14. We scored Hesel 0 on exclusivity and 1 on reporting to contract because Hesel has not yet published proof of either. Both scores rise if it does.
| Agency | Investor focus | Traffic | Website and SEO | Follow-up | Exclusivity | Reporting | Price and terms | Proof | Total /24 |
|---|---|---|---|---|---|---|---|---|---|
| Hesel Media | 3 | 3 | 3 | 3 | 0 | 1 | 1 | 3 | 17 |
| Bateman Collective | 3 | 2 | 3 | 0 | 0 | 3 | 1 | 3 | 15 |
| Lead Farmers PPC | 3 | 2 | 2 | 0 | 2 | 1 | 1 | 1 | 12 |
| Real Estate Bees | 2 | 2 | 3 | 1 | 0 | 1 | 0 | 2 | 11 |
| Adwords Nerds (Carrot Marketplace) | 3 | 2 | 1 | 1 | 0 | 0 | 0 | 2 | 9 |
| Optimized Assets (Carrot Marketplace) | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 2 | 5 |
If you already have setters who call fast, skip the follow-up row and Bateman Collective is the stronger full-service pick on paper. If you want one firm to own the path from click to booked appointment, the follow-up row decides it.
The 6 best real estate investor marketing agencies
Here is each agency in score order: which layers of the system it runs, what it costs where published, how it handles your market, and what to get in writing.
1. Hesel Media (17/24)
Model: Hesel runs all three service layers this rubric checks: Google Ads, Facebook and Instagram and YouTube for traffic, SEO and website design for owned assets, and an inside sales team that qualifies inbound sellers and books appointments. See the Hesel services page and the conversion and appointment setting page.
Reporting: Our standard monthly report shows spend per signed contract, by channel. Scored 1, because Hesel has not published a sample cost per contract report.
Pricing and terms (as of November 2026): Program fee not published; quote-based. Hesel's standard client term is 12 months.
Exclusivity: Our standard is one investor client per market, with "market" defined as a county or metro in the client contract. Scored 0 until that market lock appears in Hesel's published client terms. Ask for it in writing.
Best for: Teams closing 5 or more deals a month that want one firm accountable from the ad to the booked appointment, and will judge it on cost per contract.
Watch out for: Prices are not published, and the Trustpilot profile is mixed: a 3.7 TrustScore from 64 reviews as of November 2026, with 89% five-star and 9% one-star. Several one-star reviews mention refund disputes and unwanted messages. Ask about both.
2. Bateman Collective (15/24)
Model: The closest full-service rival on paper: Google PPC, Facebook ads, SEO and website builds for investors. Its Google Ads page for investors talks about optimizing to cost per qualified lead and cost per contract with deal-focused dashboards, the strongest reporting language on this list. Its SEO page for investors adds local SEO and AI search visibility.
Pricing and terms (as of November 2026): Management fee not published. The Bateman Collective homepage suggests $4,000 to $10,000 a month in starting ad spend, roughly a quarter of your average spread.
Exclusivity: Not addressed on the pages we read.
Best for: Operators who already have setters and acquisitions reps and want one specialist for search, social, SEO and site, reported in contracts.
Watch out for: No seller follow-up layer is described, so your team carries every call. Ask about the term and market overlap before you sign.
3. Lead Farmers PPC (12/24)
Model: An investor-only shop covering Google Ads, Facebook ads and SEO, plus consulting. The Lead Farmers PPC site promises monthly reporting and says the client owns the website, ad account and data, the clearest ownership statement on this list. Its DesignRush profile lists a 2019 founding and named investor clients.
Pricing and terms (as of November 2026): Not published; quote-based. The ad budget is yours to set.
Exclusivity: "Exclusivity in your market" appears on the site, with no definition of the market.
Best for: Investors who want a smaller, investor-only team for search, social and SEO and who run their own setters.
Watch out for: No follow-up layer and no video. Get the market definition and a sample monthly report in writing.
4. Real Estate Bees (11/24)
Model: A marketing and technology company serving wholesalers, flippers and landlords alongside realtors, builders and lenders. Its investor marketing page covers SEO, PPC, social media, websites and digital PR, and links to a lead marketplace, deal alerts and a property marketplace.
Pricing and terms (as of November 2026): Not published; the first strategy session is free.
Exclusivity: Not addressed on the page.
Best for: Investors who want websites, SEO and PR handled together and will run their own follow-up. Testimonials on the page mention text and email alerts when an inquiry comes in.
Watch out for: The same company runs marketplaces, so ask in writing whether inquiries from your campaigns are ever sold or shared.
5. Adwords Nerds via Carrot Marketplace (9/24)
Model: Paid search and social for Carrot users: managed Google, Facebook and Instagram ads with landing pages and retargeting, sold on the Carrot Marketplace managed PPC listing and wired into your own follow-up tools. Founder Dan Barrett also teaches investors Google Ads in an REI BlackBook course bundle.
Pricing and terms (as of November 2026): Not published; quote-based. Requires an active Carrot subscription.
Exclusivity: Not stated.
Best for: Investors already on Carrot who want ads layered on the site they have.
Watch out for: It is an ads layer, not full service. SEO, follow-up, reporting and terms are not on the listing.
6. Optimized Assets via Carrot Marketplace (5/24)
Model: A Facebook and Instagram specialist for investors and agents, built on a local authority approach and sold through the Carrot Marketplace Optimized Assets listing. The listing shows named client testimonials with deal figures.
Pricing and terms (as of November 2026): Not published. Carrot subscribers only.
Exclusivity: Not stated.
Best for: Carrot users who already run search, SEO and follow-up and want one social specialist.
Watch out for: Single channel. Treat it as one piece of a system, not the system.
Full-service agency or PPC specialist?
A PPC specialist is the cheaper buy when search ads are your only gap and your own team already owns the website, the calls and the reporting. RedefineWeb publishes PPC fees from $999 a month with a 6-month term, and Clicks Geek lists offline conversion imports. We scored them and four others on PPC-only criteria in our list of real estate PPC companies.
Some general "best agency" lists are published by agencies that rank themselves first, so look for the disclosure line.
Agency, pay-per-lead or in-house?
An agency is the right buy when you have the team to close but not the time to build and run campaigns. Use these decision rules before you sign anything.
- Hire an agency when you close 5 or more deals a month, have setters or an acquisitions team, and want owned campaigns in your name.
- Buy pay-per-lead when you need volume this month and accept that some inquiries may also go to other buyers. Our pay-per-lead guide for investors covers the trade-offs.
- Build in-house when you can staff a media buyer and analyst full time and your spend is large enough to keep them busy.
Whichever you pick, compare them on one number: total monthly cost (spend, fees and your team's time) divided by signed contracts.
What a full-service agency should show by day 90
A full-service agency shows tracking before it shows results. By day 90 you should be able to read cost per contract by channel, even if the number is still early. Put these checkpoints in the contract.
- Week 1: call tracking, form tracking and CRM stages wired, so each inquiry carries its source.
- Weeks 2 to 4: campaigns live, first inquiries worked, first-call times visible.
- Day 30: inquiries, conversations and appointments by channel.
- Day 60: first contracts tied back to the ad or keyword that produced them.
- Day 90: cost per contract by channel, and a plan for what to cut.
In one Hesel client account (its owner is a business partner of Hesel founder Esteban Andrade), the first contract came in month 2 and the first assignment check in month 4, so budget 2 to 3 months before the first check.
The FTC's Endorsement Guides FAQ says testimonials should not suggest exceptional results are typical. Ask every agency what a normal account produces in 90 days, not its best one.
How Hesel Media works with investors
Hesel runs paid search, paid social, YouTube and SEO as one inbound system. Its inside sales team calls and qualifies new seller inquiries and books appointments on your acquisitions calendar, so your team plans around contracts, not clicks.
We set up the CRM to feed signed contracts back to Google and Meta as offline conversions, and we route unqualified inquiries to a page without the ad pixel, so the platforms learn from contracts instead of clicks.
Speed and trust still close the deal. One Hesel client, Dawson, closed a $25,000 deal in eight days by working motivated sellers from targeted campaigns and building trust fast, as told in Dawson's client story. That was one of our best results, not a typical one. Outcomes depend on market, budget, offer and follow-up speed. More are on the Hesel case studies page.
Find out if a full-service system fits your market
If your team is ready and your pipeline is not, the fix is rarely another vendor that sends more inquiries. It is a system where someone owns each inquiry from the click to the contract.
On a strategy call we look at your market, your current cost per contract and who calls your inquiries today. If the math does not work, we will tell you on the call.
Book a strategy call with Hesel Media to see whether a full-service system pays in your market.
Frequently asked questions
What does a real estate investor marketing agency do?
A real estate investor marketing agency runs campaigns that bring motivated sellers to an investor: Google search ads, Facebook and Instagram ads, YouTube, SEO, websites and landing pages. The better ones track inquiries through to signed contracts, and a few also call and qualify the inquiries and book seller appointments.
What does full-service mean for a real estate investor marketing agency?
Full-service means the agency runs every layer between the ad and the booked appointment: traffic, website and SEO, seller follow-up and contract-level reporting. Many agencies called full-service run only the ads and the site. Ask which layers your fee covers and who calls the seller.
What makes a good real estate investor marketing agency?
A good real estate investor marketing agency can show cost per contract, will not work for a competing investor in your market, and has a clear answer on who calls new inquiries and how fast. Published terms, account ownership in your name and named investor results are strong signs.
When should an investor hire a marketing agency?
An investor should hire a marketing agency once they have a team that can close but no time to build and manage campaigns. If you are doing 5 or more deals a month and your pipeline swings, an agency with tracking and follow-up usually beats adding more list-based outreach.
How much do real estate investor marketing agencies cost?
Real estate investor marketing agencies are mostly quote-based. Of the six agencies we scored in November 2026, none publishes a management fee on the pages we reviewed. Bateman Collective suggests $4,000 to $10,000 a month in starting ad spend. Ask for the all-in monthly number at your target spend.
How do I check that an agency will not work with my competitors?
Check exclusivity by asking the agency to define your market (county or metro), confirm in the contract that it will not run seller campaigns for another investor there, and say what happens if it does. A verbal promise on a sales call is not exclusivity.
Is a marketing agency better than buying pay-per-lead?
A marketing agency is better than pay-per-lead when you want owned campaigns and inquiries no other buyer receives. Pay-per-lead is faster to start and needs no ad management, but you do not control the source. Compare both on cost per contract after 90 days.
How long before a marketing agency produces signed contracts?
A marketing agency usually produces seller inquiries within weeks, but signed contracts take longer because sellers need follow-up and appointments. Plan for at least 90 days before judging cost per contract, and fund the budget so you are not forced to quit before the data is in.
Sources
- Hesel Media services
- Hesel Media reviews on Trustpilot
- Bateman Collective Google Ads for investors
- Bateman Collective SEO for investors
- Lead Farmers PPC services
- Real Estate Bees investor marketing services
- Adwords Nerds managed PPC on Carrot Marketplace
- Optimized Assets managed Facebook ads on Carrot Marketplace
- RedefineWeb real estate PPC pricing and terms
- Clicks Geek Google Ads for real estate investors
- Google Ads Help: About offline conversion imports
- Meta for Developers: Conversions API for CRM integration
- FTC: Endorsement Guides, What People Are Asking
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