$429,000 in 90 Days And Nine of Marlon's Thirteen Contracts Took a Week or Less

Marlon runs Fenix Property Group out of Jacksonville. When he came to Hesel Media he had two things most operators never have at once: a market he understood and a closer he trusted. What he did not have was a predictable top of funnel. Deals arrived when he hunted them and stopped when he stopped hunting. There was a second problem, and it is the one most wholesalers quietly live with. Marlon works novations and probate-heavy deals. Those are profitable, his average assignment is $33,000, roughly double the industry norm, but they are slow to convert to cash. A signed contract can sit 45 to 90 days waiting on a title search or a probate filing. When deal flow is lumpy and the conversion cycle is long, you spend a lot of time feeling broke while being profitable.

Over 90 days Fenix put 13 properties under contract, Trenton, North Royalton, Riverview, Natchez, Spring Hill, Charlotte, Jacksonville and more. At Marlon's own average of $33,000 per assignment, that is $429,000 of projected value secured in a single quarter. The number that actually explains the business is not 13. It is five the median days from a lead arriving to a contract being signed. Nine of the thirteen were locked in a week or less. Several were signed the same day the lead came in.