We’ve previously discussed how building and maintaining a network is more than just good business practice; it’s crucial to success. Most investors focus on acquiring new leads, but by ignoring the dozens of older leads in their pipeline they miss out on closing lots of deals. This is why contact reactivation is a game-changer.

Reactivating contacts can add more than a couple of closed deals to your business each month. 

We will discuss why reactivating your contacts is so important, how investors can launch successful reactivation campaigns, and the different channels through which they can do this.

The Importance of Contact Reactivation

Picture this: You’ve spent months, maybe years, building relationships with homeowners, fellow investors, and other real estate professionals. But as time goes by, some of those valuable connections go silent. 

This is when reactivation comes into play.

• Nurturing Relationships: Always remember that real estate is a people’s business. Your contacts aren’t just potential leads; they are people with ever-changing needs and interests. By reaching out every so often, you are showing them that you value your relationship and are interested in their well-being. Showing a little care can go a long way in building trust.
• Uncover New Opportunities: Time often changes a person’s life or financial situation. Someone who wasn’t ready to sell their property a year ago may be more than ready now. By regularly checking in, you position yourself at the top of new opportunities that come out with time. 
• Stay Top-of-Mind: In a competitive real estate market, securing your position is crucial. Periodically reaching out ensures that your contacts remember you, and often think of you first, when they decide to make a move. You want to be the first name that comes to mind when they think about selling their property or investing in real estate.
• Leveraging Past Successes: If you’ve closed deals with some of your contacts in the past, reactivation campaigns allow you to remind them of your position. They’ll be more likely to work with someone they’ve had a positive experience with in the past.

Launching Reactivation Campaigns

Now that we understand why contact reactivation is so important, let’s get into the how. 

Successful reactivation campaigns require more than just sending a couple of texts. 

Here are some steps to get you started:

• Segment Your Contact List: Categorize your contacts into different segments based on their previous interactions, interests, and the stage of your relationship. This segmentation allows you to tailor your reactivation campaigns more effectively.
• Send Personalized Messages: Personalized messages show that you’ve put thought into connecting with people. Mention previous interactions, shared interests, or even personal milestones to make your message stand out.
• Choose the Right Timing: Consider when it’s best to reach out. You don’t want to disturb someone during a difficult time or a family vacation. Find an appropriate time that may work most effectively for you.
• Offer Value: Don’t focus only on what you want. Offer something of value, such as market insights, real estate tips, or a complimentary consultation. This shows your commitment to helping them, whether they sell their property or not.

Channels for Reactivation

You can reactivate your contacts through different channels.  This will depend on your existing relationship and their preferred mode of communication:

• Email: Email is a versatile channel for reconnecting. Craft compelling subject lines to make sure that your message gets noticed. Attach valuable content like investing tips or share a newsletter to show that you are here to help.
• Social Media: Reconnect on platforms like LinkedIn, which are designed for professional networking. Send a personalized message where you talk about your shared connections and interests.
• Phone Calls: For closer contacts or those who prefer to be contacted this way, a phone call can be highly effective. Be respectful of their time and be prepared with a clear message.
• Direct Mail: A handwritten note or a printed newsletter can be a thoughtful way to reconnect, especially for those who appreciate tangible gestures.
• Networking Events: Attend local real estate networking events or seminars and invite your contacts to join you. Face-to-face interactions are always an amazing way to improve relationships and build trust.

To Sum Things Up!

Nurturing your existing network will always be an amazing way to find new opportunities. Reactivating your contacts isn’t just about business; it’s about fostering genuine relationships that can lead to mutually beneficial outcomes. 

By understanding the importance of periodic reactivation, you can bring new opportunities into your real estate investing business. So, take a moment to look back at those contacts who may have drifted away, and begin thinking of a strategy to foster those relationships. 

You’ll be amazed at the doors this can open and the opportunities it can bring.