Real Geeks Reviews: Getting More Value From Real Geeks

Are you struggling to generate leads and manage your customer relationships effectively in your real estate business? Real Geeks is a tool designed specifically for real estate agents, offering comprehensive lead generation and customer relationship management (CRM) solutions. But is Real Geeks really worth the investment?

In this Real Geeks review, we’ll take a deep dive into the platform, breaking down its key features, pricing, pros, cons, and how it compares with other real estate tools. Whether you're looking to optimize your lead source or streamline your lead generation process, Real Geeks might be the solution you need.

What Is Real Geeks?

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Real Geeks is an all-in-one real estate lead generation and CRM platform that provides real estate professionals with tools to manage their online presence and convert leads into clients. Founded in 2009 by Jeff Manson, a Hawaii-based real estate agent, Real Geeks was created out of frustration with the existing website options available for real estate professionals. Today, the platform has expanded and is headquartered in Dallas, TX, offering services across the U.S. and Canada.

Real Geeks eliminates the need for multiple tools, integrating everything from website creation to lead generation, CRM management, and marketing. The platform allows agents to set up IDX websites (Internet Data Exchange, which lets agents display MLS listings) and generate leads through property valuation tools, home searches, and social media advertising.

Key Features of Real Geeks

1. Customizable IDX Websites

Real Geeks provides customizable IDX websites designed to help agents capture leads. These websites are optimized for lead generation with modern, clean interfaces and mapping features. The integrated IDX technology allows visitors to browse listings directly from the MLS, ensuring that they have access to real-time property data.

2. CRM (Customer Relationship Management)

Real Geeks offers a CRM system that allows agents to track lead activity, organize contacts, and streamline communication. The CRM is fully integrated with the website, meaning lead data is automatically populated, saving agents time and effort. Key CRM features include drip email campaigns, built-in SMS texting, and lead segmentation.

3. Facebook Marketing Integration

Agents can leverage Real Geeks’ Facebook marketing tools to create ads that automatically integrate with the CRM system. Real Geeks claims its Facebook ads reduce the time it takes to create campaigns by up to 75%, making it an efficient lead generation tool. Leads generated from Facebook ads are seamlessly added to the CRM.

4. Property Valuation Tools

Real Geeks offers a property valuation tool where prospective sellers input their information to receive a home value estimate. This feature serves as an effective lead magnet, capturing high-quality seller leads.

5. Google Ads Integration

Through Real Geeks’ Google PPC (pay-per-click) services, agents can set up targeted ad campaigns to drive traffic to their website. Real Geeks’ marketing experts handle the setup and management, allowing agents to focus on closing leads.

6. "Robin" AI Chat Assistant

Real Geeks recently introduced "Robin," an AI chatbot designed to engage with visitors on your site. Robin can answer questions, qualify leads, and even set appointments, helping agents stay on top of their sales pipeline.

Real Geeks Pricing

Real Geeks offers a relatively straightforward pricing structure. The base plan starts at $299 per month for up to two users, with each additional user costing $25 per month. There’s also a $250 setup fee. Some optional tools, such as property valuation tools, Facebook ads, and concierge services, are priced between $50 to $600 per month, depending on the service.

It’s important to note that Real Geeks requires a one-year contract, and early termination will incur a $500 cancellation fee.

Pros and Cons of Real Geeks

Pros:

• SEO-optimized IDX websites: The websites provided by Real Geeks are optimized for search engines, which helps agents drive more organic traffic and increase visibility.
• Strong lead capture tools: Property valuation pages, customizable landing pages, and forced IDX registration make Real Geeks an excellent lead generator.
• Comprehensive CRM: The CRM is user-friendly and integrates with all the tools, allowing agents to track leads and stay organized.
• Facebook ad integration: Real Geeks simplifies the process of creating Facebook ads, and leads generated through these ads are directly funneled into the CRM.
• Support and resources: Real Geeks offers video tutorials, coaching sessions, and a Facebook mastermind group where users can share insights and strategies.
• Affordable compared to other platforms: Real Geeks is generally more affordable than other real estate CRM platforms, making it a cost-effective solution for smaller teams or individual agents.

Cons:

• Limited customization for websites: While Real Geeks provides ready-to-use website templates, customization options are somewhat limited compared to platforms like WordPress.
• One-year contract: Some agents may find the one-year contract restrictive, especially with a hefty cancellation fee.
• Additional costs for some features: Tools like Google Ads, property valuation, and concierge services can drive up costs, especially for smaller teams.
• Limited blogging tools: If content marketing is a big part of your strategy, Real Geeks' blogging features might fall short compared to other platforms like WordPress or Squarespace.

How Real Geeks Compares to Other Platforms

Real Geeks vs. Zillow Premier Agent

Zillow Premier Agent is a paid advertising service that connects real estate agents with buyers actively searching for properties on Zillow. While Zillow provides agents with high visibility, the leads are often unvetted, meaning you’ll need to work harder to convert them into clients.

Real Geeks, on the other hand, gives you more control over your lead generation process through customizable IDX websites, Facebook ads, and other built-in marketing tools. It’s a more comprehensive platform for agents looking to build long-term, sustainable lead funnels rather than buying leads directly.

Real Geeks vs. BoomTown

BoomTown is another powerful real estate CRM platform, but it comes with a much higher price tag—ranging from $1,000 to $1,500 per month, compared to Real Geeks' $299 per month. Both platforms offer similar features like IDX websites and lead management tools, but BoomTown may be more suitable for larger brokerages with bigger budgets and marketing teams.

Real Geeks vs. Placester

Placester is a website platform with IDX functionality that focuses heavily on SEO and content marketing. However, it lacks some of the advanced lead generation tools that Real Geeks offers, such as integrated CRM, property valuation, and AI chatbot functionality. Placester may be a better fit for agents looking to focus purely on website design and SEO, while Real Geeks provides a more all-in-one solution for lead generation.

Is Real Geeks Worth the Investment?

If you're a real estate professional looking for a one-stop solution to build an online presence, capture leads, and manage customer relationships, Real Geeks is an excellent option. The platform offers a wealth of tools designed to simplify and automate the lead generation process, saving you time while helping you build a steady pipeline of leads.

That being said, Real Geeks may not be ideal for everyone. Agents who are looking for fully customizable website designs or more advanced content management features may find the platform lacking in certain areas. Additionally, those uncomfortable with a one-year contract may hesitate due to the potential cancellation fees.

However, if your primary goal is to generate high-quality leads and convert them into clients, Real Geeks' affordable pricing, comprehensive CRM, and powerful marketing integrations make it a solid investment.

Final Thoughts: Maximize Your Lead Generation with Real Geeks

Real Geeks is a robust platform that provides everything a real estate agent needs to succeed in the digital world. From SEO-optimized websites to powerful lead generation tools and an easy-to-use CRM, the platform offers immense value, especially for agents just starting out or those looking to streamline their marketing efforts.

If you’re ready to take your real estate business to the next level, Real Geeks can help you get there. With its range of features, it’s an investment that could pay off by helping you close more deals and generate long-term business growth.

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