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Bryan From Cold Leads to 3 Contracts in 48 Hours: Closed $25K+ in Fees with PPC

case study
February 12, 2026
case study
Oklahoma, Texas, Missouri
Result
The success call on December 31st focused on a highly productive final week of the year for Bryan Payne. The discussion centered on a recent closing and three new contracts, alongside a strategic pivot in how the company handles negotiations. 1. Immediate Financial Results Recent Closing: Bryan confirmed the closing of the Janelle McMillan deal on Christmas Eve. This was a house deal that generated a $2,500 wholesale fee, which Bryan noted was primarily used to cover marketing and overhead costs. Total New Volume: The team secured 3 new land contracts in the final week of December alone. Current Pipeline: There are currently 4 total deals looking for buyers (including the 3 new ones), with one older probate deal potentially worth $10,000–$15,000 in profit.
Time Frame
4 to 8 weeks
Investors
Bryan Pane

the problem: Before meeting us

Before refining the process, everything felt slower and less consistent.
Two people working on laptops at a table with the text 'HESEL MEDIA' overlayed in bold white letters.

Solution: after meeting us

Delivered high-intent inbound Google PPC leads Built a system focused on speed-to-offer Removed cold chasing from Bryan’s workflow Helped structure deals with multiple exit paths Turned follow-up discipline into signed contracts
Two people working on laptops at a table with the text 'HESEL MEDIA' overlayed in bold white letters.