Free · From the Own the Answer masterclass
Get named when sellers ask AI
Sellers now ask ChatGPT, Google and Maps who buys houses near them. These 7 free playbooks show you, step by step, how to be the name they hear.
- Real screenshots of every screen you’ll click
- Copy-paste templates for review asks, posts, pages and call scripts
- A 30-day plan and a checklist for every playbook
Want a look first? Playbook 01 is open now, no email needed.
The problem
The seller already picked someone. It wasn’t you.
A seller in a hurry doesn’t scroll ten blue links anymore. They ask ChatGPT, “Who buys houses for cash in Columbus?” They get three names. They call one.
If you’re not on that list, you never see the lead. No click. No form. No chance to follow up.
That’s not a lead problem. It’s a visibility problem. And it’s fixable.
Why now
AI is handing out referrals. Free ones.
Your competitors are paying for clicks while AI tools quietly recommend the investors they trust. The rules for who gets named aren’t secret. They’re just new. Here’s what the data says.
45%
of US consumers used AI tools for local business recommendations, up from 6%
BrightLocal Local Consumer Review Survey 2026
80%
of ChatGPT’s local answers cited Yelp. Directories matter again
BrightLocal, Aug 2026
0.66
Brand mentions’ correlation with AI Overview visibility, vs 0.22 for backlinks
Ahrefs study of 75,000 brands
29.5%
of Google AI Overviews cite YouTube, the #1 cited domain
BrightEdge, Sep 2025
What’s inside
Seven playbooks and a plan
Be one business everywhere
Make every listing match so AI is sure who you are. Includes the 6-question AI check.
02Google Business Profile
Set it up by Google’s rules, then run the weekly engine: posts, replies, photos.
03Reviews and video proof
A compliant review system plus Caleb’s testimony video ask that never gets turned down.
04The website that closes
Page build rules, situation pages, four $0 conversion fixes, schema and speed.
05Go hyper-local
Pick your 5–10 cities and build city pages AI can’t mistake for copies.
06Get talked about
Six ways to earn mentions, plus how to spy on a competitor’s links with real data.
07Measure it
Your AI-era scoreboard: AI check, CRM source, GA4 AI channel, Search Console.
★The action plan
The 30-day and 6-week plans, the weekly rhythm and the full checklist.
Built to follow, not just to read
Real screens. Real templates.
Google’s map pack, decodedWhat the top three profiles in a real market do that the rest don’t. Playbook 02.
The form that closesAddress first, contact second. One of four $0 conversion fixes. Playbook 04.
See the AI trafficThe new GA4 AI Assistant channel, plus the regex for what it misses. Playbook 07.
"Before I ask about the house, how did you find us?" If they say "Google" or "online": "Was that a Google search, Google Maps, or something like ChatGPT?" If they say "ChatGPT" or "AI": "Do you remember what you asked it?" (Write it down. That's gold.)
Every playbook has templates like this one. Hit Copy and use it today.
Proof it’s real
The $115K house ChatGPT sent
Dave, a Carrot client in Columbus, made the AI search changes in these playbooks. Six weeks later a seller asked ChatGPT who to call. It named Dave.
He locked the house up at $115K. The after-repair value was $220K. A second ChatGPT deal followed, about $100K net between the two. In Oklahoma, Jeff got 26 of 45 seller leads in one week from ChatGPT.
Trevor Mauch, CEO of Carrot, shared both stories at Hesel Office Hours in June 2026.
$115K
contract price on Dave’s first ChatGPT deal (ARV $220K), six weeks after his changes
Trevor Mauch, Hesel Office Hours, Jun 2026
26 / 45
of Jeff’s seller leads in one week came from ChatGPT
Trevor Mauch, Hesel Office Hours, Jun 2026
Who it’s for
Built for real estate investors
Wholesalers
Every template is written so you can use it too. We flag where to say “deals closed” instead of “houses bought,” and where state rules apply.
Flippers and landlords
Show sellers a real local buyer with a face, reviews and proof. That’s what AI tools and sellers both trust.
Teams scaling up
Closing 10+ deals a month? Use the action plan to hand each playbook to a VA or marketer, with a checklist to track it.
How it works
Three steps. Then do the work.
Unlock the library
Fill in the form. All 7 playbooks open on this device right away.
Check your inbox
We email you a link that unlocks the library on your phone, laptop or your VA’s laptop.
Do week 1
Open the action plan. Run the 6-question AI check. Fix your listings. That’s the foundation.
Rather have it done for you?
We install it. You close.
Hesel Media builds and runs this whole system for real estate investors, then adds the parts that turn sellers into signed contracts.
- Website and Google profile built to get named
- Reviews, seller videos and weekly posts, handled
- Meta, Google and YouTube ads when you need deals now
- Trained ISAs who call new sellers fast and book the appointment
Questions
Before you ask
Is it really free?
Yes. Playbook 01 is open right now with no email. The other six playbooks, the action plan and the checklists unlock when you enter your email.
Do I need a website first?
No. Playbooks 01 to 03 work without one: your listings, your Google profile and your reviews. Playbook 04 shows you what your site needs when you’re ready.
I’m a wholesaler. Does this apply to me?
Yes, with one change. Say “deals closed” or “homeowners helped,” not “houses bought,” and follow your state’s rules. Ohio requires a written wholesaler disclosure since March 2, 2026, and states like Illinois and Oklahoma require a license. Not legal advice.
How fast will I see results?
Old-school SEO took 6 to 12 months. The AI changes in these playbooks can show up faster, but give it a full quarter of steady work before you judge. Judge it by contracts by lead source, not traffic.
What happens after I sign up?
The library unlocks on this device right away. We also email you a link that unlocks it anywhere, plus a few short emails with the moves that matter most. Unsubscribe anytime.
Your market is being decided right now
Be the name AI gives
Get the 7 free playbooks →
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