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Wholesale Hackers Podcast Episode 1 - Creating Effective Online Marketing Campaigns w/ Esteban Andrade

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Listen on Apple Podcasts


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Don't Let Unrealistic Expectations Ruin Your Business

August 04, 20233 min read

Real estate investing is a great field to grow a business and reach financial freedom. However, a lot of people who get involved create unrealistic expectations for what becoming an investor means and struggle to keep up.

This is at large because of how some investors on social media portray their journey to success, belittling the effort it requires and focusing their content on making their businesses look bigger and more successful than they actually are.

Tha dangers of setting unrealistic expectations for the success of your business go beyond a feeling of frustrations or a desire that you could be as successful as the people you see online. This can destroy your business from the inside, and leave you helpless for what to do when nothing seems to go your way.

The negative effects that unrealistic expectations have on your business

Unrealistic Assessment of Risk

Tales of overnight success can affect your approach to risk, making you more impulsive and prone to poor decision-making. Be careful not to expose your business to unnecessary risk

Inaccurate Financial Projections

Investors with unrealistic expectations tend to forget that real estate investing is a business where returns require time. Expecting immediate profitability is naive and can cause poor financial planning.

Impaired Decision-Making

When investors are focused on quick and impressive gains, they are more likely to neglect other areas of their business like marketing, market research, and networking.

Emotional Distress and Burnout

When reality doesn’t meet the expectations you’ve set for yourself and your business, the emotional toll can leave you frustrated, disillusioned, and even demoralized

5 actions that will help you avoid setting up unrealistic expectations for yourself and your business

Educate Yourself

The first step to avoiding false expectations is to educate yourself thoroughly about the real estate investment industry. Study the market, learn from experienced investors, and seek out credible sources of information. Understanding the realities and complexities of the business will enable you to set more realistic expectations and make informed decisions.

Network and Seek Mentoring

Connect with other successful real estate investors and build a network of mentors. Engaging with experienced individuls provides valuable insights, and a realistic perspective on what it takes to be sucessful. Mentors can help you navigate challenges, manage expectations, and avoid common mistakes, improving your chances of building a sustainable business.

Set Clear and Realistic Goals

Instead of focusing solely on financial outcomes, consider other key performance indicators (KPIs) like property acquisition, building a reputable network, or expanding your knowledge base. By diversifying your goals, you can maintain motivation and satisfaction even during challenging periods. This also reduces the pressure to achieve immediate financial success.

Have a Business Plan

Create a comprehensive business plan that outlines your objectives, strategies, and financial projections. Ensure that your plan includes a realistic timeline for achieving milestones and takes into account potential setbacks and unexpected circumstances. A well-designed business plan helps you stay focused, adapt to challenges, and make informed decisions based on actual market conditions rather than unrealistic expectations.Remember that it is normal for your goals and strategies to change with time, but having a plan will always help you have a clear picture of your progress.

Embrace Persistence and Patience

These two are crucial for any entrepreneur. Success doesn’t happen overnight, and setbacks and obstacles are inevitable. Embrace a long-term perspective and be prepared for the ups and downs that come with the business. Keep a positive mindset, learn from failures, and be flexible with your strategies. Persistence and patience, will help you navigate the challenges and ultimately build a resilient and successful real estate investment business.


Unrealistic expectations of success can severely impact your real estate investing business, leading to poor decision-making, emotional distress, and burnout. By understanding the risks and complexities of the industry, you can avoid falling into the trap of false expectations. Remember, success in real estate investing is a journey that requires persistence, patience, and an understanding of the challenges that lie ahead.

Rome wasn’t build in a day!

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Esteban N Andrade

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